Business Anthropology

June 11, 2020

How to Speed Up Your New Product Development Process by 30%

A new product development process that works at lightning speed requires new ways of working plus new ways of innovating. This applies to both B2B and B2C businesses and across industries.
May 16, 2020

7 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series

In this thought experiment, write out which attributes you believe matters most about your product to the people who are buying it.
May 16, 2020

6 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series

In this thought experiment, write out which attributes you believe matters most about your product to the people who are buying it.
May 16, 2020

5 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series

Empathy is the cornerstone of business anthropology. Can you put yourself entirely in the customer’s mindset?
April 7, 2020

4 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series

In this thought experiment, try to imagine every way that customers could use your product in the wrong way...
March 1, 2020

3 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series

Going out and observing customers is something you should really try and not just as a thought experiment. I have often advised business leaders...
February 23, 2020

2 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series

Invite every team member to describe the most unusual sight or event they witnessed on the way to work that morning.
February 8, 2020

1 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series

Who are your top competitors? What would it take for you to sit down with them at a table and talk about the future of your industry?