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How to Win the Business Game Through Creative Destruction

The world is changing at an unprecedented rate, entire industries are disappearing or evolving, and the planet itself is facing life-threatening challenges on the grandest scale. Change is happening, whether we like it or not.

Even if your company is doing well today, how can you prepare for sudden shifts and unimaginable risks on the road ahead? How can you plan so that you don’t just manage change, but also drive transformation—and sustainable, future-proof growth?

Magnus Penker, serial entrepreneur and Sweden’s “Most Innovative CEO” has the answers. Magnus has worked with companies across the world, from entrepreneurial scale-ups and unicorns, to Global 500’s, to help them reinvent their value propositions, optimize their operations, and scale-up winning ideas. Along the way, he has seen a few disasters as well, which serve as cautionary tales,

Here are a host of stories from a life of frontlines of business rescue, including his analysis of famous business disasters and personal experiences in saving companies on the verge of collapse. With his one-of-a-kind mix of humor, science and practical insights, Magnus Penker explains how to make continuous innovation work in the real world – and how to play bold to win the game.

Wow! Everything that Magnus says is somewhat contrary to our official positions on successful innovation.  I had to read his book.  I am glad that I have.  His book has a freshness of ideas and a wonderful style of writing and content. Magnus has written previous books on innovation in a more formal style.  But this book amounts to sitting down and listening about the logical and emotional work that goes into successful innovation.

– Philip Kotler, Dec 2020

Play Bold Podcast

Let Magnus Penker and guests inspire you to tackle innovation and growth. We are getting back on track in the podcast series Play Bold, as we ramp up for the launch of Magnus Penker’s new book Play Bold: How to Win the Business Game through Creative Destruction.
The guests will reveal the true stories behind the events described in the book. The podcast episodes are full of humor, secrets that cannot be printed, and thought-provoking statements from world-leading thinkers, Hollywood producers, creative artists, CEOs, professors, and many others! Welcome to Play Bold!

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Featured Play Bold Podcast Episodes

Play Bold: Swing hard and grow with new roles

Tonight, we have Jens Saltin, who made an unbelievable career staring in the early days at Klarna, today Europe’s higher valued FinTech Company, ending up in the global team, and now decided to start up his entrepreneurial career.

Play Bold: Special guest the brain of the Year Professor Leif Edvinsson

What can we learn from the space race between the former Soviet Union and the US…

Play Bold: Inside the brain of an entrepreneur

This 30-minute podcast might change your life. Get ready for a deep dive into entrepreneurship, the mind of an entrepreneur, and how entrepreneurship is going to save the world.

Play Bold: Create your resume of failure

If you want to learn how to get executives to open up and engineers to be playful, and how to really learn from mistakes, going beyond what you thought was possible, this is the episode for you.

Play Bold: Holiday Special

It has been 17 fantastic interviews with NASA executives, space designers, priests, Islamic leadership experts, super entrepreneurs, professors from the world-leading universities, Hollywood folks, authors, and experts on innovation and transformations, as well as corporate executives.

Play Bold: The Theological approach

Meet the theologist Louise Callnberg, trained to be a priest, saddled to be the digital transformer creating interlinked regional…

Play Bold: Work hard and play hard with Johan Roos, Chief Academic Officer at HULT

In this first episode of Play Bold, we hear Johan Roos sharing insights and stories on how to transform an industry. Johan Roos is Professor and Chief Academic Officer of HULT as well as the inventor of LEGO Serious Play

Play Bold: The Excellence of innovation José Pires

Mr. José Pires give his perspective of the “I love myself” wall, what it felt like to be confronted by his new Japanese boss on his first day at…

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