How to Win the Business Game Through Creative Destruction

The world is changing at an unprecedented rate, entire industries are disappearing or evolving, and the planet itself is facing life-threatening challenges on the grandest scale. Change is happening, whether we like it or not.

Even if your company is doing well today, how can you prepare for sudden shifts and unimaginable risks on the road ahead? How can you plan so that you don’t just manage change, but also drive transformation—and sustainable, future-proof growth?

Magnus Penker, serial entrepreneur and Sweden’s “Most Innovative CEO” has the answers. Magnus has worked with companies across the world, from entrepreneurial scale-ups and unicorns, to Global 500’s, to help them reinvent their value propositions, optimize their operations, and scale-up winning ideas. Along the way, he has seen a few disasters as well, which serve as cautionary tales,

Here are a host of stories from a life of frontlines of business rescue, including his analysis of famous business disasters and personal experiences in saving companies on the verge of collapse. With his one-of-a-kind mix of humor, science and practical insights, Magnus Penker explains how to make continuous innovation work in the real world – and how to play bold to win the game.

Book Launch February 2021

Wow! Everything that Magnus says is somewhat contrary to our official positions on successful innovation.  I had to read his book.  I am glad that I have.  His book has a freshness of ideas and a wonderful style of writing and content. Magnus has written previous books on innovation in a more formal style.  But this book amounts to sitting down and listening about the logical and emotional work that goes into successful innovation.

– Philip Kotler, Dec 2020

Play Bold Podcast

Let Magnus Penker and guests inspire you to tackle innovation and growth. We are getting back on track in the podcast series Play Bold, as we ramp up for the launch of Magnus Penkerís new book Play Bold: How to Win the Business Game through Creative Destruction.
The guests will reveal the true stories behind the events described in the book. The podcast episodes are full of humor, secrets that cannot be printed, and thought-provoking statements from world-leading thinkers, Hollywood producers, creative artists, CEOs, professors, and many others! Welcome to Play Bold!

Subscribe for book news

    You can unsubscribe at any time by clicking the link in the footer of our emails.

    Featured Play Bold Podcast Episodes

    Play Bold: Holiday Special

    It has been 17 fantastic interviews with NASA executives, space designers, priests, Islamic leadership experts, super entrepreneurs, professors from the world-leading universities, Hollywood folks, authors, and experts on innovation and transformations, as well as corporate executives.

    Play Bold: Create your resume of failure

    If you want to learn how to get executives to open up and engineers to be playful, and how to really learn from mistakes, going beyond what you thought was possible, this is the episode for you.

    Play Bold: Inside the brain of an entrepreneur

    This 30-minute podcast might change your life. Get ready for a deep dive into entrepreneurship, the mind of an entrepreneur, and how entrepreneurship is going to save the world.

    Play Bold: Islamic leadership in getting together

    Di Siti, a leading expert in Islamic leadership with wisdom spanning multiple sectors and a message of unity, togetherness, and awareness of how our actions affect the population of the entire planet, answers questions in Play Bold.

    Play Bold: Swing hard and grow with new roles

    Tonight, we have Jens Saltin, who made an unbelievable career staring in the early days at Klarna, today Europe’s higher valued FinTech Company, ending up in the global team, and now decided to start up his entrepreneurial career.

    Play Bold: Art has been hijacked by critics

    Tonight we have the bestselling writer, Oscar-nominated producer, the creative veteran, and the businessman Michael Hjorth as a guest.

    Play Bold: How sport and art puts light on board work

    Tonight LG Frojd is my guest. He is the sports teacher who became a global advisor and sounding board for companies such as Astra Zeneca, as well as the foundation of Piet Hein, the Scandinavia’s most famous designer.

    Play Bold: Designing space underwear for Richard Branson

    From Urbanauts, space yogurt, Thunderwear, leading the space week at the Swedish pavilion, during EXPO 2020 in Dubai, Cecilia Hertz has impacted the way we live…

    Play Bold: Envision the future like Medici

    Maurizio Grassi is a former innovation professor, experienced management consultant, serial entrepreneur and..

    Play Bold: Bring African Ubuntu to the table

    Isaiah C. Engelbrecht, member of the South African National Advisory Council of Innovation and the executive…

    Play Bold: The Theological approach

    Meet the theologist Louise Callnberg, trained to be a priest, saddled to be the digital transformer creating interlinked regional…

    Play Bold: Bolder Leaders of our Time

    The award-winning Stanford, Harvard, Rise, and Northwestern Professor Dr. Lynn W. Phillips epical interview where he discussed…

    Play Bold: Whose story are you?

    In this episode, Magnus Penker interviews the Hollywood producer, actor, performance artist, and Parsons New School Professor…

    Play Bold: Moonshot Projects with John Saiz

    In this episode, we listen to John Saiz, former CTO of the Johnson Space Center, who explains what itís like to send people into space…

    Play Bold: The ride to the next level

    How do you build an electric motorcycle that can be composted but can still be an icon for the fashionable set…

    Play Bold: The Excellence of innovation José Pires

    Mr. José Pires give his perspective of the “I love myself” wall, what it felt like to be confronted by his new Japanese boss on his first day at…

    Play Bold: Special guest the brain of the Year Professor Leif Edvinsson

    What can we learn from the space race between the former Soviet Union and the US…

    Play Bold: Magnus Penker with guests

    Let Magnus Penker and friends inspire you to tackle innovation and growth. We are getting back on track in the podcast series Play Bold…

    Download Free E-Books

    to Magnus
    as an

      Measure Your Innovation Capability With Certified Innovation Consultant

      Visit the online home of our Innovation Assessment Tool and Report Generator – The InnoSurvey®.

      Here you will gain access to the world’s most comprehensive database of innovation projects along with advanced tools for pattern recognition, correlation analysis, and data visualization. When you finish, you’ll generate a 40-page tailored report detailing your innovation footprint – strengths, vulnerabilities, critical skills in need to development, benchmarks against leading competitors, and areas where your capabilities give you the best chance at producing innovations that matter.

      The questions in the assessment are available in English, German, Italian, French, Spanish, Turkish, Portuguese, Dutch, Swedish, Norwegian, Arabic, Chinese and Russian.


      What would you change with a universal undo button

      60 Minutes Innovation Management with Magnus Penker