Tag: anitibodies

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DON’T LISTEN TO YOUR CUSTOMERS!

You might ask why on Earth anyone would say, “Don’t listen to your customers!” when customer opinions matter the most.

Hacking your DNA: Antibodies, Part 6 of 6

When you ask someone what business they are in, they nearly always answer with a list of products and services. Try it out.

PayPal, Facebook, Shell Oil and Nokia: Antibodies, Part 5 of 6

Here is the success story of a company that had to go through many revisions before it discovered its own DNA

Harley-Davidson does not sell MCs: Antibodies, Part 4 of 6.

Harley-Davidson sells to 43-year-old accountants the ability to dress in leather, ride through small towns and have people be afraid of them.

Lessons from the master of war: Antibodies, Part 3 of 6.

Unlike chess, in a real battle, you have no idea what capabilities the enemy has until you do a great deal of competitive intelligence.

Welcome to the field, General: Antibodies, part 2 of 6.

Innovation and chess can only be mastered with an adaptive, flexible, individualized strategy that combines deep analytics with creativity.

The pain of not knowing: Antibodies, part 1 of 6.

The number one reason why companies fail, cited by 42 percent of the companies that went out of business, was no market need.

Corporate antibodies attack and kill innovation

You will never be able to innovate in a way that conflicts with your unique company DNA, your company won’t allow that to live.