DON’T LISTEN TO YOUR CUSTOMERS!
You might ask why on Earth anyone would say, “Don’t listen to your customers!” when customer opinions matter the most.
Hacking your DNA: Antibodies, Part 6 of 6
When you ask someone what business they are in, they nearly always answer with a list of products and services. Try it out.
PayPal, Facebook, Shell Oil and Nokia: Antibodies, Part 5 of 6
Here is the success story of a company that had to go through many revisions before it discovered its own DNA
Harley-Davidson does not sell MCs: Antibodies, Part 4 of 6.
Harley-Davidson sells to 43-year-old accountants the ability to dress in leather, ride through small towns and have people be afraid of them.
Lessons from the master of war: Antibodies, Part 3 of 6.
Unlike chess, in a real battle, you have no idea what capabilities the enemy has until you do a great deal of competitive intelligence.
Welcome to the field, General: Antibodies, part 2 of 6.
Innovation and chess can only be mastered with an adaptive, flexible, individualized strategy that combines deep analytics with creativity.
The pain of not knowing: Antibodies, part 1 of 6.
The number one reason why companies fail, cited by 42 percent of the companies that went out of business, was no market need.