Jack Roberts is a culture designer. He designs with storytelling to make strategies thrive.
Multi-award-winning actor, screenwriter, creative director, producer. Grand Jury and Audience Choice awards on three continents. With Jack, Hollywood craft meets ancient Cherokee Native American storytelling techniques and weaves organizational transformation. He’s also a design thinking expert, Parsons professor, and author of the narrative design™ frameworks published in his business novel, Echo Designs Her Way Out of a Paperbag, taught at universities around the world. His philosophy: culture eats strategy for breakfast – unless you design a better culture.
Jack has built creative studios from zero four times: h(earth)films sold to Warner Brothers and storylab delivered 50+ workshops across five continents before its exit. His frameworks in culture design, narrative strategy, and design thinking are now used by Fortune 500 companies, governments, universities, and NGOs worldwide. He’s a published author, framework originator, and featured in Fast Company, AIGA, and Innovation360’s Play Bold podcast. As a keynote speaker on storytelling for innovation he’s shared from stages in the US, France, China, Argentina, Chile, Malaysia, Saudi Arabia, and the UAE.
Jack holds a Global Executive Master of Science in Strategic Design and Management from Parsons School of Design in Paris, where he also taught Sustainable Business Models, Integrative Design, Storytelling, and Design Thinking to graduate executives from 30+ countries. He’s also an Innovation 360 “Top Speaker” and lead instructional designer, where he designed the CApIL® Masterclasses in Culture Design, Creative Confidence, Scenario Planning, and Storytelling for Innovation – as well as the Design Thinking certificate and course on My360.
His approach uncovers the innovation DNA already in the culture, not imposing frameworks from outside and innovates change that outlasts any consultant.