CERTIFIED IP STRATEGIST™
3-DAY CERTIFICATION PROGRAM WITH FINAL EXAM
In most industries, competitive advantage is increasingly created through intangible assets: patents, designs, data, trade secrets, software, brands, customer insight, and partner ecosystems. Organizations that treat IP as paperwork move slower, leak value, and lose market control. Organizations that treat IP as a strategic capability shape markets, dominate standards, attract partners, and commercialize faster with less risk.
Price per person Level 1, 3 days: $2000USD (training, exam and certification included)
WHO THIS PROGRAM IS FOR?
Built for professionals who lead innovation, growth, and strategic protection
This certification is relevant for:
- Innovation leaders, R&D leaders, CTO/technology managers
- Product leaders, portfolio leaders, commercialization and venture teams
- IP managers, legal leaders working close to business and innovation
- Strategy, business development, partnerships and ecosystem roles
- Leaders running open innovation, joint ventures, or co-development with partners
After completing the program you will be able to:
- Build a complete IP strategy aligned with innovation and growth priorities
- Choose the right protection mechanism per innovation: patents, trade secrets, design, copyright, brand, data rights, contractual control, or speed-to-market
- Decide when patenting is strategically correct and when it is strategically harmful
- Run structured IP campaigns when you have secret or sensitive material and need contributions without leakage
- Create a practical governance model for protecting value in open innovation and partner ecosystems
- Establish contribution systems where people outside your organization can safely contribute, while you maintain control over ownership, rights, and value capture
- Create an IP roadmap: what to protect, when, why, how, who owns it, and how it connects to commercialization
THE INSTRUCTORS
Peter Glasheen
Peter Glasheen is a senior consultant with a strong commercial background, having built his career through leadership and sales roles in large, complex international corporations. He brings deep hands-on experience from operating in IP-intensive environments across Australasia, Europe, the Middle East, Asia, and the United States. Peter combines a creative, pragmatic mindset with strong technology, operational, and strategic capability to help organizations turn intellectual property into measurable business results and competitive advantage.
Magnus Penker
Magnus Penker is a seasoned innovation leader and strategist with extensive experience in intellectual property, patents, and inventions within large, complex organizations. He has spent decades helping global companies design, govern, and execute IP strategies that support innovation, growth, and commercialization. Magnus bridges strategy and execution, enabling organizations to systematically protect critical knowledge while converting innovation into long-term business value.
PROGRAM DESIGN
Certified IP Strategist™ – Level I is built around THREE principles:
Strategic Clarity
What you protect and why
Operational Execution
How you implement
the strategy in
real work
Value Capture
How IP drives revenue, market control,
and partnership power
LEVEL II – CERTIFIED IP STRATEGIST™ – ADVANCED IMPLEMENTATION
Level II focuses on scaling execution and governance across teams, portfolios, and partner networks. Typical content includes:
- Advanced portfolio governance and decision forums
- Implementation of IP operating models across business units
- IP-based partnership strategies and negotiation structures
- Advanced licensing, platform strategy, and ecosystem governance
- Measurement systems and KPI dashboards for IP performance
Outcome: An implementable IP management system that scales beyond individual projects.
LEVEL III – CERTIFIED IP STRATEGIST™ – MASTER / ENTERPRISE & ECOSYSTEM STRATEGY
Level III focuses on enterprise-level strategy and market-shaping leadership. Typical content includes:
- Enterprise IP strategy across multi-business organizations
- Ecosystem dominance strategies and market shaping through IP
- IP strategy in M&A, due diligence, and post-merger integration
- Standard-setting, platform IP, and strategic barrier creation
- Designing an “IP excellence” organization: skills, governance, culture, tooling
Outcome: Mastery-level capability to lead IP strategy as a core business system for long-term market power.