In the dynamics of staying ahead of your competitors, either you get swamped by the oncoming waves or you surf along with them. You need to know the past, the forces of the ocean, and the laws of dynamics to become a great surfer. As they say in Hawaii: “Mai huli`oe i kokua o ke kai ,” which means: “Don’t turn you back on the ocean.” The same goes for any human activity involving Mother Nature. So, as an executive, decision-maker, business developer, strategist, innovator, marketeer, and all the other roles you have to play to keep your business safe, you better learn from this old wisdom. Mapping out key drivers and planning for different scenarios are the best tools for this task, and these methods have been used by militaries from Sun Tzu to modern defense and intelligence services all over the world. Innovation360 has codified two of the world’s most sophisticated interactive tools for this purpose, based on a UK government manual and the Shell Scenario Planning handbook.
Welcome to this fascinating webinar, where we will guide you step by step through the process and how to model scenarios so that you can take control of your destiny.
The webinar will be led by Magnus Penker, a global strategist and innovation management thought leader at Innovation360, and by Johan Persson, a director and expert in scenario planning, commercialization, and portfolio management at Innovation360.