Director Level Consultant
Sabina is a passionate innovation expert who thrives from connecting the dots between people, business and creativity. From various experiences over the years – in management consulting, branding & communications, product development, strategy and creative process – Sabina has developed a never-ending hunger for turning needs and opportunities into creative ideas and products.
Before joining Innovation 360 group, Sabina was a senior innovation strategist at NINE, working closely with clients throughout the whole innovation process all the way from insight to launch, leading the strategic direction as well as the creative development in terms of ideation, concept crafting and design execution. Sabina has also worked in the global brand and innovation team for The Absolut Company, developing and launching new to the market products across several international markets for brands such as Absolut Vodka, Malibu and Kahlúa. Before specializing in innovation, she worked with business development and export consulting, and has spent large parts of her career working and studying in countries such as Australia, Spain, England and USA.
Having worked across global markets with complex organizations, as well as serving as a consultant to large clients across various industries, Sabina has extensive experience from leading global projects has worked across all the stages of the innovation process. She is particularly experienced in ideation and the early stages of innovation, both by energizing the cross-functional teams she has worked with, as well as being a natural design strategist.
Areas of expertise
- Innovation Assessment
- Innovation Management & Systems
- Portfolio Management
- Innovation Process
- Workshop moderation
- Ideation and creative process
- Cross-function collaboration (e.g. engineering, design, anthropology)
- Design thinking
- Design and prototyping
- Innovation Culture
- Future & insights-driven innovation springboards
- Consumer Insights
- Concept Writing
- Market Safaris
- Business Development
- Project Management
- Team Energy & Motivation
- M.Sc. in Marketing from Gothenburg School of Business Administration, Economics and Commercial Law (Spanish alignment)