Sam Palmisano, CEO IBM, recently said “If you do what everyone else does, you have a low-margin business. That’s not where you want to be”. Innovation is the wheel on creating differentiation and long term value, but is not just something that can be added, it is integrated part of the learning, the culture, the processes and the relation capital of a company. However how smart you are, how well structured you are, is does not help if you are not creative. Creativity can be trained but are also inherited. That creativity and mental illness are interrelated is an old truth – Aristotle already supposed to have said “no genius without a degree of madness”, and now new research at the Karolinska Institute in Stockholm found a biological link between creativity and schizophrenia. Conclusions?