Author: Magnus Penker

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The UNDO Button Part 5 of 7

As you prepare yourself to innovate without fear, there may be no better place to start than inside classic works of science fiction. All of science and all of fiction emerge from What-If

The UNDO Button Part 4 of 7

In some other universe, infinitesimally close to our own, all of your worst decisions never happened. You didn’t hit send on that sensitive email, or you put your credit card away, or you took an alternate route to work.

The UNDO Button Part 3 of 7

Quantum cosmology represents one of those math-heavy niches of obscure research where science and science fiction tend to bump into each other a bit.

Overcome resistance and capture growth in the Financial Services Industry

As we exit the COVID-19 crisis, the financial services ecosystem has a unique opportunity

The Innovation Narrative: Connecting the dots

In storytelling there are only two stories: The first is a stranger comes to town, and the second is that you go on a journey.

The UNDO Button Part 2 of 7

Just because we don’t know quite what will go wrong doesn’t mean we shouldn’t think about it. That’s the basic idea of safety engineering: You think hard about what might ...

The UNDO Button Part 1 of 7

Prepare yourself for a voyage into the impossible. I assure you, we will arrive at specific strategies for business growth and profitability, but the road to our destination leads us ...

What’s an Innovation Playbook—and why do I need one? 

Why does anyone need a book, instructions, or support? As Prof, David A. Kolb, a specialist in adult learning, points out...

7 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series

In this thought experiment, write out which attributes you believe matters most about your product to the people who are buying it.

6 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series

In this thought experiment, write out which attributes you believe matters most about your product to the people who are buying it.

5 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series

Empathy is the cornerstone of business anthropology. Can you put yourself entirely in the customer’s mindset?

The Eagle over New York

Eight weeks ago we saw several eagles from our window here in Manhattan, then later that day I noticed that the squirrel in our park was more aggressive than normal

New Way of Working – Key Insights

At the onset of the COVID-19 situation we decided to engage clients, friends, associates, and anyone else that was interested

4 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series

In this thought experiment, try to imagine every way that customers could use your product in the wrong way...

You are invited to “Navigating the New World Order”

We are facing a historically challenging situation. A situation that, in some respects, bears a resemblance to the Spanish flu (1920).

3 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series

Going out and observing customers is something you should really try and not just as a thought experiment. I have often advised business leaders...

2 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series

Invite every team member to describe the most unusual sight or event they witnessed on the way to work that morning.

1 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series

Who are your top competitors? What would it take for you to sit down with them at a table and talk about the future of your industry?

DON’T LISTEN TO YOUR CUSTOMERS!

You might ask why on Earth anyone would say, “Don’t listen to your customers!” when customer opinions matter the most.