Author: Magnus Penker

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You are invited to “Navigating the New World Order”

We are facing a historically challenging situation. A situation that, in some respects, bears a resemblance to the Spanish flu (1920).

3 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series

Going out and observing customers is something you should really try and not just as a thought experiment. I have often advised business leaders...

2 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series

Invite every team member to describe the most unusual sight or event they witnessed on the way to work that morning.

1 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series

Who are your top competitors? What would it take for you to sit down with them at a table and talk about the future of your industry?

DON’T LISTEN TO YOUR CUSTOMERS!

You might ask why on Earth anyone would say, “Don’t listen to your customers!” when customer opinions matter the most.